Search Engine Optimization Copywriting



If you have a website or you want to assist in developing a website, you need to learn the art of Search Engine Optimization. It is the practice of optimizing your web pages to increase your website’s visibility organically in the search engine result pages (SERPs).   


Your website visibility is organic when the search engine results are naturally generated and not influenced by commercial relationships between your organization and a search provider, ISP or other party hosting search results. This is not the same as search engine paid advertising. 


A major specialty in Search Engine Optimization(SEO) is an SEO copywriter. An SEO copywriter is a writing specialist that uses the known aspects of search engine rankings to create content that is well optimized for them. Understanding Google's ranking factors is very important in SEO copywriting. It is also important to learn the best practices to use in a text in SEO copywriting.


Osasuyi Omoragbon

February, 2023.

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